Brooklyn Roasting Company, it’s (almost) all right!

I’ve been spending a fair amount of my time in Dumbo lately, where I often work at Dumbo Startup Lab , a very nice take-it-easy cowork that I recommend. Clearly, I think Dumbo is my favorite work spot in NYC now. I stay on the east of the East River, can go there by bike or boat, and enjoy the energy and the always astonishing views you can get from it.

But ONE major reason why Dumbo rank so high to me is definitely because Brooklyn Roasting Company headquarter and coffee shop is there. Located one block from my cowork, at 25 Jay Street, it is the perfect spot for a morning americano (may be with one of their nice egg sandwich), the post-lunch espresso and may be one more drink at some point in the day.

So here we go, 5 reasons why it’s now one of my favorite coffee shops in town.

  • It’s really Cool, but not too Cool, not too Hip… compared to places like Stumptown or Blue Bottle shops. Don’t get me wrong, I usually love what I drink in these and find their shops very nice but, really, does it have to be this parade! This doesn’t make you feel comfortable! At least speaking for me… The Brooklyn Roasting shop is none of that and I feel home!
  • Their menu is really well done. As an espresso drinker, I can only be happy to have the choice between 5 different espressos! And not to forget to mention the prices which are really reasonable.
  • You can buy and bring back home a nice and constantly changing selection of coffee, in very nice cans.
  • The bar and the place in general is just beautiful and it’s nice to watch the roasting work closely.
  • Nothing to deal with coffee but the graphic design of all the stuff they do is just really well done and solid. Very very good design, which made me bought a few t-shirts there for friends and for myself. Kudos to the one in charge!

Of course, even more importantly, they also do a very good job on the drinks, I really like it! May be not the top of the cup but definitely very good coffee there and too many things for me to speak about it here!

There are a few things to be said though:

In my neighborhood (greenpoint), there are  a few places pouring their coffee. I won’t name them but two of the three places very close to my house are doing a terrible job behind the Marzocco and this is not helping… Here, I have the impression folks like Stumptown pay much more attention to quality control of their reseller. May be they should pay more attention to that!

Even in the main coffee-shop, I had a few times a barrista not able to do a decent espresso machiatto. Here as well, more training would be welcome!

but beside that, all good! Go check it out if you are in the area.

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